Gartner Highlights Six Core Principles to Tap the Power of Social Media

“Far too many social media endeavors are failing because the managers leading the efforts lack knowledge of the fundamental principles of mass collaboration,” said Anthony Bradley, group vice president at Gartner. “Business and IT leaders must understand the basic nature of mass collaboration and how to deliver on its unique value. Like never before, millions of people can simultaneously create content, share experiences, build relationships, and engage in other forms of productive work and meaningful activities.”

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