Ed Brill about the IBM study
„The Business of Social Business: What works and how it’s done.“
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Our survey and interviews have made one thing clear: those organizations experiencing the most success in social business approaches know they have to make fundamental changes in the way their employees worked across the entire enterprise. To weave social business into the fabric of the organization, three key issues must be addressed on an organizational level:
• First, companies need to consider how to incorporate social metrics into their traditional enterprises and processes.
• Second, they need to understand and manage the risks associated with social business.
• Third, change management remains a critical requirement in embedding successful social business practices in an organization. But, the implication is also quite clear: social business requires a unique application of traditional change management principles to influence corporate culture and performance.